SWOT Survey is a process designed to improve the structure and flow of information feedback in an organization. It can be used on its own or as part of a larger project. consultingtools have developed several versions and can also offer fully customized solutions that allow you to measure areas that are most important.

This is an in-depth analysis tool that gets your staff involved in the improvement process. SWOT Survey combines qualitative and quantitative data which analyze the following key areas:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

The SWOT Survey takes this traditional method to a new level by asking for the 'why' behind the rating:

  • An add-on questionnaire allows analysis of pre-set related areas
  • Demographic information allows analysis by respondent groupings
  • Rated questions yield quantitative measurable results
  • The participants give reasons for their ratings and open-ended answers are linked with ratings on three scales

This data can be collected using both on-line and paper-based methods. SWOT Survey data is processed into a custom database; a range of analysis can then be performed, both on the rated and the open-ended questions. It can then identify priorities for improvement and tap into the analytical & creative potential of your staff.



  • customized for client
  • 3 questions on each of the SWOT's
  • categorized questions
  • rated questions
  • internet/paper scoring
  • bureau processing
  • easy to read report

Report Sample

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